ABOUT US.

Welcome To The World Of The Unknown

Our story is simple, founded in 2020 in a small Sydney apartment, with nothing but a laptop & a broad idea, our brand was born. Our passion, motivation & determination to help those around us is what makes us who we are.

About Not Yet Known Online Store

BUILT ON VALUES.

Morals & ethics are the structural foundations of NYK. With markets dominated by major players, entering any market as a new or emerging brand is extremely hard and painful. And that’s why NYK is here to help.

OUR AIM.

To promote, empower and establish unknown brands and help them become accepted as key market leaders as well as becoming successful and independently sustainable.

A UNIQUE APPROACH.

We are here to provide a platform specifically designed for unestablished brands that have limited industry recognition and help them to not only retail their products but access different markets, raise brand awareness and build a global audience.

ONE FOR ALL, ALL FOR ONE.

To promote, empower and establish unknown brands and help them become accepted as key market leaders as well as becoming successful and independently sustainable.

It's All About the journey

We believe there is more to products than just the way it looks and feels: it’s about the journey. It’s all about its origination and ideation, its manufacture and creation, its ingredients and formation. And that is why we have created a range of certifications for each product which symbolises just this: from 100% organic to not tested on animals to handmade products to not-for-profit companies, we celebrate it and visibly show it all.